Every flyer from every brand has a purpose and if it does not, It’s a failed project. Whether it’s promoting an upcoming event or advertising your business, product, or services, or even as a customized letter saying thank you.

Graphic Designers have a great time creating it but there are some basic and common mistakes not because of their skills but for their lack of knowledge about leaflets format that can impact your business in a great amount.

With the experience of years, we can tell you what are the top 10 things your commercial leaflet must-have if you want to have a successful business campaign.

Brand Colours and Logo

leaflet format

Colors are the thing that makes companies, brands Itis one good feature apart from your service that makes you known for and remembered. Your leaflet should remember that too.

Like for Example Whatsapp= Green, YouTube=Red, PizzaHut=Also Red, and the list goes on…..

You have worked hard and probably spent a fair bit of cash and time creating a logo and choosing colors and showing the essence of your brand. It will probably be the best time to use it. Why would you abandon your branding at a time you need it most?

Big brands do this for one reason: it is how people recognize their brands and how they differentiate themselves from others.

Your leaflet should dovetail with your brand, using the same logo and color palette it is the most important leaflets format to remember.

Make it one of a kind

It might sound heavy but it’s simple, It does not look like a spam email.

Confusing, isn’t it?! We’ve just said use your branding but now we are saying create something different…

The principle is that every flyer has a purpose and in most cases, each purpose is different. The design of the flyer should meet these different purposes.

It also stops advertising and promotional campaigns become stagnant. There is a fine line between people recognizing your logo and brand, and being bombarded with the same advert, leaflet, flyer, poster, etc. time and time again.

In simpler terms, if you sell large appliances fridge needs one kind of design air-conditioner needs anoth kind of design. Your Christmas offer needs to look different from black Friday offers need to look different on your leaflet.

MORE Details

It’s so obvious that designers miss the details so easily when designing a leaflet. Most designers start out by making a list of the detail that MUST be included, followed by a separate list of details that COULD be included if there is space, deemed necessary or fits with the content.

Do you need event details such as date, time, venue, and so on? Or is it about buying tickets online or registering interest in an event?

But most importantly the graphic images that are there for aesthetic purposes need to have so many details from the shadows to the shine marks this gives the premium look it needs to be added.

Who is the Leaflet For?

leaflet format

Just as every leaflet has a purpose, every leaflet has an audience. Knowing who is this audience is will impact on how the content of the leaflet is written.

Put yourself in the shoes of your customers – what is it this leaflet needs to convey? Is the prime information obvious?

For example, if children are the target audience you need to add bright colors and cute and funny animation characters. However, you may not want to do that if your target audience is young adults.

Speak Directly to People

The content must relate to people. Forget ‘academic speak’, use ‘you’ and ‘your’ through the leaflet. This personalizes the content and shows people that you have them and their interests at heart.

If you were putting the concentration you may have already realized that this article is written exactly like that. Here we have a detailed article on how you can create the perfect flyer don’t forget to check that out.

The Right Spacing

Written content should be at a minimum, with well-chosen and well-structured sentences, headings, and sub-headings impacting the information you want your leaflets and flyers to give your customers.

But it needs to be laid out well and this means the right spacing and clever use of ‘white’ or empty space. Our design team can help – why not give us a call?

Eye-Catching, Useful Imagery

Images are the supporting actor on the leaflet, emphasizing the purpose of the leaflet and supporting the content. Images need to be appropriate, clear, relevant, and of high quality.

It may be that in exchange for deleting a whole paragraph, you could have an image that says it all. Remember, if everything on your leaflet is high contrast, nothing stands out.

You should consult your graphic designers for that and you may also like to read the color theory for reference and don’t keep more than 3-4 colors in for your leaflet one for highlighting and others as supporting elements.

leaflet format

Choose a Title

Our world is busy, and our vision is crowded with all kinds of competing adverts and promotions.

Our attention span for any leaflet or advertising tool is short – less than four seconds. Too much text, too many images all make for a chaotic leaflet, the message of which is not immediately obvious.

And this is why choosing a title that immediately says what it is all about is simply essential, but an often-forgotten addition of a leaflet or flyer.

The Power of Persuasion

You have caught the attention of your audience with a great title. The images are powerful but are the content up to scratch?

With great copywriting, your leaflet will deliver the message that it needs to. And this is the power of persuasion.

What is it you want your target audience to do by the time they have read the leaflet?

Improving your copywriting will be beneficial for that.

how to make a leaflet

Call to Action

And that leads us nicely on to our final point: what is it that the customer needs to do now?

Is it contact you for more details, or do they need to buy the product today and online? Or do they need to come in-store with the leaflet for a 20% discount by Thursday?